BUSINESS PLAN

OUR COMPANY:

Definition of the Firm: The firm, BKT, founded by five industrial engineers produces functional poster displays with high quality.

Mission: Our firms’ target is to renew and improve ourselves. The most important concepts for our company are to produce poster displays with suitable prices and high quality, to maintain financial comfort and to present services which consumers need.

Development and Statute: Charter members of our firm are five young industrial engineer nominees, namely, İrem Karahan, Ayça Arslan, Ayşe Karabeyoğlu, Begüm Işık, Nihan Karaveyisoğlu. The first workplace that our firm starts production was founded and contracts were signed. The firm takes up a loan for workplace and the payment arrangement is done.

Future Plans: If we reach the desired results until the end of sixth month, we are planning to make a profit and to fix our place in the market. Our aim in five years is to change our production place from workplace to factory.

INDUSTRIAL ANALYSIS:

Although there are a lot of productive company, since BKT works by regarding customer’s fluxional demands, our company is preferred.

Future Trends and Strategic Opportunities: The expected development trend is positive both in the long term and in the short term. According to the data of Turkish Culture and Art Annual, the number of exhibition is increasing. Being proportional to this, the number of poster display demand is increasing, too.


PRODUCTS AND SERVICES:

BKT are going to answer consumers’ needs by producing functional poster displays with high quality. Products are going to be delivered to consumers’ addresses.

Products: BKT starts production with one sort of poster-display. Our product can be used multi-purpose, 2D and 3D.

Service: Consumers can access to BKT from the communication link of our web-page. Moreover, they can use our phone and fax number to access BKT.

Future Prospects: When BKT reaches the target, product range will be extended and production will be done by mass production. Thanks to mass production, BKT could answer more consumers’ needs faster.

TARGET MARKET:
- Schools
- Exhibition Halls
- Cultural and Conventional centers

Market Conditions and Customers: The city in which there are the most exhibition is Istanbul; therefore, our company has been founded in Istanbul. Initially, BKT puts its products on the market in Istanbul. Proportionally to the improvement of our company, they will also be distributed to other cities.


RIVALRY:
There is rivalry in poster display sector as in other industrial areas. However, there is not as much as rivalry in poster display sector. Because of the similarities in products, factors which we need in order to eliminate our rivals are strength and suitable prices.

Profile of Rivals:There are firms that are our rivals in launch area:
-Firms that have fixed their position in the area and that produce various types of products.
-Firms that are founded in the context of the course IE 102.
We have little chance to compete with old and well-known firms at the beginning of our enterprise. Our first aim is to make our firm one step further than other course firms.

Strategy for Rivalry:The properties of our product which make us better are
-strength, long-lasting and high quality
-two-year-guarantee
-suitable price
Since four different posters can be displayed in one poster-display, our product has property of four ones. In addition, because of use of 2D and 3D, it prevents waste of place and fits all places such as corners. These properties make our product preferable.


MARKETING PLAN AND SALE STRATEGY

Interpenetrating market area: Our company is located in Istanbul where industry of poster display is very common. In addition, the company prepared budget for public relations and advertisement.
Marketing Strategies: With focusing on a cast subject, marketing tools will be used for the announcement of the company.
• Media: newspapers, magazines, brochures, publications of students.
• Direct posting: business office for payments.
• Our company aims to be sponsor important projects after edging into the market.
In the lab of flotation, our company will make an agreement with the company of advertisement and organization.
Marketing is divided three subjects:
1.Opening: The announcements will be sent to the companies and universities.
2.Constant study: Advertisement and organization company and announcements will be evaluated regularly.
3.Selling point: The products formed by bound of directors will affect customers positively.
Future Plans and Strategic Chance: Deliveries of inside of the city and outside of the city can be important part of overall sales. According to costumers’ needs, there can be new selling points in other areas.

ACTIVITIES:

Foundation and offices:
BKT has an office and an atelier. Our 500-squaremeter-atelier, which is located at Ortaköy Cultural Center, Afife Jale Hall Dereboyu Road, No:12/A Ortaköy-İstanbul, has been used as depot. Therefore, this depot needs some changes which include that 100-squaremeter-part of the depot is allocated in order to be used as depot, so our transporting and depot cost decreases. We have contracted with a contractor. While the contractor has paid the expenses about building, we have provided the instruments which are used in the atelier ourselves. There exists an office in the atelier apart from our office which is located at this address, 4. Gazeteciler Site, Ülgen Street, A4 Levent İstanbul.

Activity times:
Our atelier is open 7 days in a week, from 8 AM to 5PM,and we have a break between 12.00 and 13.00. According to programming, each employee has a day off in a week. Furthermore, our atelier is closed 1st of January and on the first two days of religious bairams.

Education of employees:
Our employees will be informed about our firm’s working principles and poster display manufacturing. Moreover, they will be taught first-aid because of the possibility of accident in atelier.

System and Controlling:
We implement some tests to our poster displays, which are produced as durable, functional and eco-friend, before putting them on the market. The products which are approved by these tests have 2-year-guarantee, and if our product is damaged in the borders of guarantee conditions, it is exchanged with a new one. The cost of our products and the transporting expense are controlled regularly. Furthermore, the essential tests about our atelier’s waste are implemented periodically.

Manufacturing of poster display:
Our materials become a poster display by being applied some operations in skeleton, hinge ,stand and protecting part benches, then they are stocked at the depot in our atelier until the distribution time.

Distribution:
Our firm has contracted with two trucks for distribution, and they distribute our products 5 days in a week into Istanbul, and 1 day to other cities.


MANAGEMENT AND ORGANIZATION:

Key Personnel and Executives:
İrem Karahan is the chairman of our firm. Other charter members, Nihan Karaveyisoğlu, Begüm Işık, Ayşe Karabeyoğlu, Ayça Arslan, are management personnel.

Salaries and Incentive: At the beginning of our business life, we will pay minimum wage to our employees. When the firm reaches to firs target , we pay bonus for new years and religious days. Moreover, when the firm reaches intended level of growth, employees will benefit from profit.

Administrative Body:It consists of five industrial engineers.

Consultants and Professional Support Resources:
Aircraft engineer Alp Arslan, civil engineer Zuhal Karahan and certificated mechanical engineers Çağrıl Işık and Sare Toplar are consultants of BKT.

Participants of Management:
Chief executive officer is İrem Karahan. Director of finance is Ayşe Karabeyoğlu. Director of transportation is Ayça Arslan. Nihan Karaveyisoğlu is responsible for workplace. Begüm Işık is responsible for marketing and advertisement.

Method and Structure of Management:Our CEO is İrem Karahan and administrative body and employees work under control of İrem Karahan.

Ownership:All charter members are identical shareholders.


SECULAR TREND AND DISBURSEMENT PLAN

The goals: BKT is an innovative company. Our aim is that in the beginning, with the production of poster displays, distribution will be performed in Istanbul and then other cities. If our company will reach the goals, product range will be widened.

Strategies: Marketing chains will focus on mass production and distribution. With the change of market, the new products will be presented to save sales according to costumers’ needs.

Milestone: After the opening of factory, profitability and sales will be watched closely. If our company will reach the goals until two years, BKT will open a factory.